Keep Your Site Information Current and Fresh
By changing your content frequently, you show that your site is a reliable, valuable source of current information about your company.
Make Your Customers Feel Valued
Relationship building is about making people feel important. Depending on the kind of relationship you already have with your customers, you can turn special attention on them with your listings.
Control Your Valuable Data Resources
Because you invest so much in developing good customer relationships, rule number one is to protect them. Don't risk losing a single piece of contact information. Keep a secure, centralized online database of contacts for every member of your sales force and back it up to a localized hard drive frequently.
Create a Two Way Relationship
You build more meaningful relationships online by building trust and openness, or transparency.
Respond Immediately to Every Inquiry
Make every visitor feel welcome and important with an immediate, courtesy contact.
Make a Good First Impression
Present a carefully crafted message that enhances your companys image in your automatic email response. Before you commit it, proof read it carefully and test it out with your target audience.
Show that You're Interested
One way to show that you're really interested is to show that you've been listening and keeping track of your customers interests.
Keep Site Content Current and Your Customers Informed
Create a news section on your website and let your customers know when there's a new article or press release with a quick automated email.
Focus on What Your Customers Want or Need to Know
Develop regular feature columns on industry issues, changing technology or new products and services that will improve business for your customers. Encourage your customers to contribute news articles and announcements.
Make Customers Part of Your Team
Let your customers know that their ideas and opinions really count. Use online surveys to ask customers for feedback on your products or services. Ask them how you could do better. Invite them to give their ideas for new products or services.
Protect Your Customers Privacy
There is no such thing as a good relationship without trust. You must earn your customers trust everyday online by keeping their personal information absolutely secure from the prying eyes of hackers or the competition.
Improve Your Sites Usability
My Leads give you insight into your customers online experience and ways that you can improve it. Knowing how most customers navigate your site, for example, will help you provide more direct paths to the information they need. Knowing how much time customers spend on certain pages will help to indicate whether they find that information useful.